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Sunday, August 23, 2020
Friday, August 21, 2020
German Journal Of Human Resource Management ââ¬Myassignmenthelp.Com
Question: Talk About The German Journal Of Human Resource Management? Answer: Presentation Which means and idea of Leadership have been changing through occasions. The fundamental comprehension of administration remains as driving and affecting somebody for something to achieve. It is tied in with discovering what an organization needs to accomplish and afterward affecting the individuals of that organization to follow and accomplish that. Authority can be viewed as an unpredictable connection among individuals and the relationship is formed and guided by trust, feelings and duty. In basic words, it is the way toward affecting others for achieving something normal (Northouse, 2015). The idea of administration has been characterized by numerous specialists in various manners relying upon different settings. Administration hypotheses are organized approaches to examine how the idea of initiative has been utilized and rehearsed in various manners. Authority can be conceptualized in various manners and initiative hypotheses has distinguished those courses in a methodical persp ective. Every once in a while, driving individuals is viewed as impacting or controlling or telling. Diverse administration speculations clarified the connection among pioneers and supporters in various manner (Antonakis, 2017). This report investigated two authority speculations specifically Transactional Leadership and Transformational Leadership in point by point. Further, in this report, referenced two hypotheses talked about in nitty gritty with reasonable models. Likewise, these two hypotheses have been contrasted with one another with comprehend the top to bottom point of view of every one. Which means of Transactional Leadership The word Transaction implies demonstration of executing something between gatherings or inside the gathering. Value-based Leadership can be comprehended as the board procedure of sorting out, managing or controlling subordinates to accomplish certain presentation. In value-based authority, supporters are persuaded without anyone else intrigue which is speaking to them. It tends to be just seen as trade of remunerations with the end goal of consistence concerning adherents. It dependent on fundamental thought that representatives are not self-propelled to accomplish something, so pioneers need to offer something to workers and consequently representatives will accomplish something which a pioneer needs. Representatives require directions, rules, structure and checking to do and finish the undertakings doled out (Furtner, Baldegger Rauthmann, 2013). Value-based Leadership is helpful in the associations where structure is significant and it isn't compelling in associations where taking activities are empowered. Value-based pioneers work inside the built up structure to accomplish results. In this sort of authority, pioneers are given with force and they can address, assess and train their subordinates to accomplish foreordained objectives. It essentially centers around accomplishing objectives in return of giving something; it very well may be prize or discipline (Hamstra et al. 2014). Advancement of Transactional Leadership This hypothesis was first evolved by Max Weber in 1947 and afterward further innovative work was finished by Bernard M. Bass in 1981. This initiative style was broadly rehearsed in the United States of America after World War II. It is most ordinarily embraced by supervisors in business associations as it expands the capacity to affirm the usage of the board procedure (McCleskey, 2014). Suspicions of Transactional Leadership In this viewpoint, there some significant suppositions of value-based authority hypothesis; First, it is expected that workers are just impacted and roused by the methods for remuneration and discipline. Second, workers need to obey and act as needs be according to the directions and requests given by the unrivaled. Third, pioneers follow the telling style; it implies pioneers instruct subordinates about as subordinates are not self-persuaded. To accomplish wanted execution and foreordained objectives, an exchange happens in the middle of pioneers and devotees. All in all sense, value-based pioneers accept that individual consistently attempts to boost their pleasurable experience and limit their non-pleasurable experience (Dinh et al. 2014). Attributes of Transactional Leadership In value-based administration, inspiration function as outer methodology. It implies workers are compensated for wanted result and rebuffed for deviation. Pioneer drives group in a prize rebuff framework inside which collaboration assume a smaller job. Pioneers following value-based style of initiative are handy as they are just concerned and centered with wanted outcome. They are unfavorable to transform; it implies they need to work in the current framework. Value-based pioneers are not proactive; they are inactive in nature as they respond when something occurs. They smaller scale oversee things and need things ought to go according to predefined plans. In this administration style, association structure is carefully followed; progressive significance is there. It is additionally centered around transient objectives and resolute in nature (McCleskey, 2014). Focal points and Disadvantages of Transactional Leadership This kind of initiative is successful as far as accomplishing momentary objectives. It functions admirably in organized and sorted out business associations. In this system of initiative, prizes and disciplines are obviously characterized for representatives. Additionally, there are sure inconveniences are related with value-based authority. Value-based pioneers can just spur base level representatives as the idea of exchange functions admirably for base level workers as it were. This sort of authority constrains the degree and appropriateness of inventiveness. Additionally, worker activities are not acknowledged and remunerated in value-based administration (Tyssen, Wald Spieth, 2014). Pertinence of Transactional Leadership In todays world, there are places where value-based administration can function admirably. Particularly in worldwide organizations where differentiated gathering of representatives cooperate, value-based initiative is the best style to direct workers as it chips away at the premise of clear structure. It is anything but difficult to learn and execute. Broad preparing prerequisite is low in this kind of administration. Because of its straightforwardness in learning and execution, it is favored administration style in emergency circumstance. In military and police associations, value-based administration is received. Sometimes, value-based authority is seen as inadequate yet it isn't insufficient and terrible style of initiative. Value-based Leadership shapes the premise of develop correspondence inside an association however exactly pioneers should take care about selective and broad act of it (Huijun Jianjun, 2015). Case of Transactional Leader: Howard Schultz Numerous military heads and CEOs of notable multinationals are known to be Transactional Leaders. To clarify value-based authority, in this report notable American Businessman Howard Schultz is examined for instance. He is previous CEO of Starbucks and now he is the official administrator of Starbucks. He was conceived in July nineteenth, 1953 in New York, USA. He is a Northern Michigan University graduate. He gazed his vocation as agent in Xerox Corporation in 1975. In 1979, he became General Manager of Swedish organization HAMMARPLAST. Later on, in 1982, he gazed his excursion in Starbucks. He joined as Director of Retail Operations and Marketing. He attempted to extravagant Italian espresso culture in Starbucks however neglected to get the consent from that point proprietor of Starbucks. He left Starbucks in 1985 and opened his own café Il Giornale. In 1987, Schultz bought Starbucks from its proprietor in $3.8 million (Starbucks Newsroom, 2017). His value-based authority depended on predominant characteristic as unforeseen prizes. It incorporates more compensation to representatives over the base compensation, offer of additional advantages, and offer of investment opportunities and advancements choices. It ends up being powerful in Starbucks as workers felt spurred because of every one of these endeavors. Because of his value-based administration endeavors, Starbucks share ascended to 6%, representatives got all around prepared in taking care of clients, workers were persuaded to do their allocated undertakings as appropriate rules were furnish with them and as result representatives turnover diminished up to half. Schultz as a value-based pioneer got fruitful in numerous angles however his authority style worked uniquely in base level. He accomplished submission of his representatives yet in long haul because of low assignment fulfillment, workers lost their dedication (Venngage, 2017) Which means of Transformational Leadership Transformational Leadership alludes to the way toward changing an association by enabling representatives to start significant changes. Transformational Leaders are helpers and they propel their representatives to accomplish more. Through transformational initiative the two chiefs and supporter can be raised to a more elevated level of inspiration and profound quality by drawing in with each other. Pioneers who are transformational, they accept that workers can be motivated to accomplish unprecedented outcomes (Mitchell et al. 2014). Alongside this procedure, pioneers can turn out to be all the more great pioneers as it lifts the procedure of positive change for the two heads and supporters. Pioneers are treated as perfect by adherents in this sort of administration. Transformational Leaders focus on people and show worry for adherents as they need their devotees ought to accomplish more. Transformational Leadership follows a procedure. It begins with making a dream which ought to en ergize and draw in supporters. At that point chiefs should attempt to offer the novel vision among devotees to create organize. Along these lines transformational pioneers control their supporters through a guide. They assume responsibility for driving assignment, constantly obvious and lead from being in the front (Carter et al. 2013). Advancement of Transformational Leadership The idea of transformational authority was first evolved by J.V. Downton in 1973. At that point in 1978, James McGregor presented this term in his book Leadership. In 1985, Banard M. Bass has discusse
Sunday, July 12, 2020
Kid Essay Samples - Why They Will Help You
Kid Essay Samples - Why They Will Help YouThere are a number of ways in which you can effectively turn a simple child essay into an original one. That is, your essay writing can be transformed into something that the entire class will be proud of. And this can be done with ease and efficiency with kid essay samples.As a student, it can sometimes be difficult to come up with something fresh that is all your own. Hence, your writing style may not necessarily conform to the standard way of doing things in school. In order to make sure that you write something that is unique, you should take some time to find some kid essay samples. This will help you improve your own writing style and also give you ideas on how to better go about writing the assignment.These kid essay samples have been prepared by people who have written similar essays at their own school or university. Therefore, you can take advantage of the knowledge and experience that these people have gained from others. They can offer you ideas that can help you get better results from your own assignments. The key is to be open to new ideas and ways of expression. You can do this by considering a few kid essay samples that can help you develop your own unique writing style.The reason why you should consider kid essay samples is that it will help you develop your own unique style of writing. It is also a way of encouraging your children to learn how to express themselves clearly and concisely. It will help them understand the importance of being able to express their thoughts in the form of a concise and clear sentence.When you find a sample that you like, you should first translate it to a word processor such as Microsoft Word. This will make the editing process easier for you and it will also save you from having to carry around a bulky word processor for every assignment. This is a common mistake that many teachers make. Moreover, if you do not have a word processor on hand, you can always get one from t he school library.After you have completed your assignment, you should print out the kid essay samples that you have translated from the original document. You should then make sure that you have made changes where necessary. It is important to highlight the most important parts of the essay. You should make sure that you stick to what you wrote even after correcting mistakes.It is also important to make sure that you read the papers you have printed out so that you can get a feel for how the paper is written. You should also try to read a number of essays written by other students. You can then compare the entries you find to see how they write their own essay. This will help you develop your own unique style and also ensure that your work is unique.There are a number of reasons why you should be open to using kid essay samples. By having a look at some samples and learning from them, you will be able to perfect your own style of writing while also getting good results from your es say assignments.
Wednesday, May 20, 2020
Americas Dirty Little Secret of Narcotics - 843 Words
Americaââ¬â¢s Dirty Little Secret Right now someone is being arrested for being in possession or under the influence of an illegal narcotic. We are in a war right now, a war with 23.5 million Americans in the crossfire. A battle is happening against ââ¬Å"Americaââ¬â¢s public enemy number oneâ⬠, drug abuse, proclaimed by President Richard Nixon in 1971. Fighting the war on drugs is charged to the police officers around America who go out every day and work to curb the use of drugs in this country. One big problem is the drug problemââ¬â¢s direct relationship to crime. When people become addicted to drugs they spend all the money and drain all the resources from their lifeââ¬â¢s to fund their habit. There have been many news stories about people killing their own family members to get money for drugs. Money is the common denominator. Many drug dealers are either greedy or fund their own drug habit through selling drugs. Since itââ¬â¢s an illegal trade, people can set the prices as high or low as they want to. The main problem is that it is a cheap and easy alternative to natural highs, like exercising or going on a rollercoaster. Those things take time and energy to earn, whereas someone can go get enough heroin to get high on the street for less than twenty dollars. When people become addicted to these narcotics, their body becomes dependent on it, like a hunger if they go to long without it they experience withdrawal symptoms. The withdrawal from these drugs can be too much for some people,Show MoreRelatedThe Concept Of Border Security2139 Words à |à 9 PagesS. border (Defense, 126). Throughout this paper we will discuss historical aspects of border security, threats to land, sea and air borders and ports, and potential policies that may be more effective going forward in todayââ¬â¢s global community. Americaââ¬â¢s concern for national security long predates the post 9/11 era. With the first federal law regarding immigration passed in 1798 giving the President authority to deport any alien deemed dangerous and any alien male from a country the U.S. is at warRead MoreLangston Hughes Research Paper25309 Words à |à 102 Pagesthe second hand clothes and cast-off womens shoes that he wore. Langston spent many hours sitting on a stool beside his grandmother, who read him stories from the Bible or from his favorite book, Grimms Fairy Tales. Her long wavy hair had very little gray in it, and in her ears she wore the small gold earrings Langstons grandfather left her. Her lips were thin, and her skin, wrinkled like an Indian squaws, was a lighter shade of brown than Langstons. Carrie Hughes worked in Topeka as a
Wednesday, May 6, 2020
The Beacon of the Media Industry Analysis of Time...
Since 1923, Time Magazine has delivered reliable and effective news to the world. Covering news as it happens, Time has captured the attention of countless readers, most of whom range from the ages of eighteen to forty-nine. Time is composed of a variety of complex articles that deal with current events. Many readers of Time tend to be well educated students and/or have successful careers. Due to Times countless political articles, readers of the magazine tend to be politically active registered voters. Effectively satisfying this target market, Time Magazine has succeeded in becoming one of the most influential and demanding magazines in the world. Times covers, advertisements, and articles have greatly contributed to its success.â⬠¦show more contentâ⬠¦Unlike most magazines, Times advertisements are meaningful and effectively convince readers to purchase the advertised product or service. One such advertisement for the Dow Company, demonstrates Times target market of educa ted individuals. The advertisement states, From addressing the challenges of climate change to providing a glass of clean water. This advertisement indicates that unlike other chemical companies, Dow is concerned with the environment and the pollution it releases to the environment. Educated readers are well aware of the dangers that face the environment today and will have a positive opinion of a company that is environmentally responsible. The Dow Company purchases advertising space to promote environmental safety in Time Magazine due to the broad, intelligent demographics of its readers. Besides complex ads, Time is also composed of straightforward, but effective advertisements. Credit card advertisements have become a popular choice for Time. Recently, Visa and Capital One have increased the amount of advertisement space in Time. Capital One asks its audience to examine their credit credits with the slogan, Whats in your wallet? These statements indicate that credit card compani es are willing to offer their customers better alternatives such as secure credit cards with low interest rates. Therefore, these ads are targeted towards all individuals seeking a better choice in credit cards. These individuals can range from anyShow MoreRelatedThe Marketing Strategy For Woody Epps Car Finder1134 Words à |à 5 Pages Bing, Yahoo and other search engines. o Social Media ââ¬â Woody EPPS Car Finder will hit the ground running with social media marketing, to ensure the Company receives proper online exposure. o Pay-Per-Click ââ¬â Paid advertising is expensive. Woody EPPS Car Finder understands this and intends to start the campaign initially with a large portion focused into PPC. Upon the initial year, the Company will decrease the amount invested as SEO as social media will gain momentum and increase exposure. o ReviewRead MoreEssay about We Must Stop the Obesity Epidemic in America981 Words à |à 4 Pages Americans are known around the globe for being some of the most productive people. Taking a glimpse back into the United States history will yield evidence of monumental innovation and development. Some might say that the one industry that has stood tall in this forward progress is the food trade. It is not at all difficult to understand this businesses growth; as it is tied to the fundamental foundation of America itself ââ¬â expansion. Since the first account of Europeans setting footRead MoreJournalism and the Internet2295 Words à |à 10 PagesInternet The development of new technologies and mass media influenced dramatically modern culture. In actuality, people spend a considerable part of their life while watching television and surfing Internet. At the same time, today, mass media become more and more diverse offering the audience different products in order to attract a possibly larger amount of viewers. In such a situation, many companies operating in entertainment industry and television attempt to conduct marketing researches andRead MoreSocial Media as a Public Relations Tool in Fashion Industry5164 Words à |à 21 PagesCHAPTER 1 1. INTRODUCTION Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas through internet. It could be in the form of magazines, web-blogs, wikis, social networks , podcasts, photographs or pictures, videos, et cetera.. Social media is the easiest, fastest, and the most explosive way to transmit and receive information. Thus they have an immense influence on people, through which brands and orgaisationsRead MoreEssay on Lawrence Lessig2664 Words à |à 11 PagesIn 2012, copyright laws and the creative industries they protect, have come face to face with the Internet in an unprecedented struggle for power. According to some, this is having a dramatic effect on our culture (Lessig 2001; Lessig 2004). Whilst most of the attention has been focused towards the United States and the two controlling industry bodies, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA), the consequences for stricter copyrightRead MoreEffectiveness of Advertisement in Telecom Industry7709 Words à |à 31 PagesAdvertisement in telecom industry Submitted to:- B.K.School of Business Management, Gujarat University, Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effortRead MoreThe Success Of Tesla A Decade Ago2424 Words à |à 10 Pagescampaign unites the productââ¬â¢s features, target audiences, creative executions, media vehicles, budget, and evaluation. Product Features, Benefits, and Sustainability Once released, Teslaââ¬â¢s Model 3 will be the first mass produced, affordable, electric, luxury car in the world. Equipped with autonomous driving, a 215 mile driving range, and an estimated price of $35,000, the Model 3 will act as beacon of innovation in its industry. Also, consumers will never have to buy gasoline and there are many governmentRead MoreAnalyse Nutella7993 Words à |à 32 PagesBy NAM E AA AA NAME BBBBB NAM E RR RR NAME ZZZZZ MARKETING 304 Table of contents * Executive Summary--------------------------------------------------------------------------------------------1 1. Situation Analysis-----------------------------------------------------------------------------------------------2 1.1 Macroenvironment Situation---------------------------------------------------------------2 1.2 Market situation---------------------------------------------------------------------------------3Read MoreBusiness Plan12716 Words à |à 51 PagesBusiness Plan Analysis Simulation: PEGASUS TRAVEL (Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing theirRead MorePublicist ic5623 Words à |à 23 Pages I.III.III Journalistic Articlesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Introduction: Definition Publicistic style of speech represents a functional version of a literary language and will widely be applied in various spheres of a public life: in newspapers and magazines, on TV and radio, in public political performances, and public associations. Here it is necessary to add the political literature for the mass reader and documentary cinema. In various textbooks on stylistics publicistic style was called also journalese
Communication Strategies of Coca Cola-Free-Samples for Students
Question: Discuss about the Integrated Marketing Communication Strategies of Coca Cola. Answer: Introduction Social media has an immense influence upon the business strategies of any organisation as the integrated marketing communication has opened up the new avenues for business to accumulate competitive advantages and profitability at the same time (Wang, 2015). Here, the use of integrated marketing communication through social media would be discussed based on the case study of Coca Cola. In the following manner the overview of the company and recommendation for marketing strategies would be evaluated in the following manner. Company background Coca Cola was established in 1950, in Australia and soon become an integral part of the Australian culture. The company has its recognition in terms of worlds leading soft drink brand and currently operating in almost 200 countries globally (Benard et al. 2015). The company has provided its consumers with variety in soft drinks products starting from coca cola to coke zero. Combined its business with its bottling partner Coca-ColaAmatil, the company has succeeded in providing more than 240 products that encompasses low diet drinks to regular ones. Though in Australia Coca Cola does not have certain target markets but the company focuses more in the younger generation and produced commodities in accordance with their preferences. Coca Cola basically adopted integrated marketing communication strategies through social media marketing in order to communicate with its target market and promote the brand as well regard (Coca-Cola Australia, New Look - Same great feeling. Discover our bran ds and stay up to date with the latest news and special events, 2017). Therefore, through explaining the current use of social media platform the possibilities could be evaluated. Summary of social media use, objectives and effectiveness Coca cola is already a big name in the Australian market and is at the centre of the hearts of its consumers due to its constant presence in top social media platforms. At their official Facebook page coca cola has attracted more than 63 million fans and could sustained without even updating their page due its international popularity (Zorgati Elfidha, 2015). While, other brands like red bull has to update on daily basis in order to maintain the consumers interest. The company has focused on presenting its new products in an innovative manner such as the promotion of diet coke in the Facebook page with fashion content and a model consuming diet coke. Figure: advertising diet coke through fashion content and a model Source: (Wang, 2015). On the other hand, the organisation has concentrated upon social media marketing strategies in terms of through empowering different communal festivals that also have helped the company to create string present in international markets like India as it is able provide a sense of respect and gratuities from the particular consumer section (Wang, 2015). Figure: Sources: Similar to Facebook Coca Cola has also utilised other social media platforms like Twitter, Instagram and so on. Instead of the benefits of social media marketing and integrated marketing communication, there are certain potential risks associated with it in terms of the crisis in public relations such outburst of false information in relation to the product could create the negative impact for the brand. Along with this, legal complexities, offended audiences, the breach in security and high level of competition are also involved in this regard (Coca-Cola Australia, New Look - Same great feeling. Discover our brands and stay up to date with the latest news and special events, 2017). Though coca cola had a significant social media fail which could be described in terms of a post produced by coca cola on a Russian social media platform called Vkontakte, that is almost same as Facebook, but failed due to its inappropriate way of presenting the Russian map covered with snow and with an b ackdated slogan which had offended many Russian consumer all around the world. Hence, in terms of success, the IMC approach adopted by Coca Cola has delivered a remarkable standard in relation to social media marketing (Gupta, 2011). The integrated marketing communication has evidently contributed in delivering comparative importance in relation to competitive advantages. Since its inception before one hundred and thirty years of business coca cola has witnessed several failures but in the social media platform, it has evidently delivered a unique marketing practice which could be considered as a great example in this regard. Hence, as long as the company is utilising the IMC strategies its place at the top of soft drink industry could not be replaced (Karnani, 2012). The below figure would help in understanding the effective presence of Coca Cola in the social media platforms. Figure: Source: (Karnani, 2012). Recommendation Based on the evaluation of the above mentioned company and its integrated marketing communication strategies one recommendation could be made in order to enhance the enhance the effectiveness and influence of the company upon its target market (Gertner Rifkin, 2017). The suggestion is based upon the SWOT analysis of coca colas social media marketing. The aspects are, Strength Weaknesses Consumer centric marketing activities Evident presence in SM channels Huge amount of fan following. Ability to connect with wide range of international markets (Finne Grnroos, 2017). Emerging new social media platforms Lack of interaction with consumers due to popularity Ignoring older generation. Opportunities Threats Strong and loyal community of fans Communicate with happy consumers through SM. Use of creative content to attract consumers. Negative comments from hurling consumers Dominating presence of the rival company Threat of substitutes in the market. Thus, it could be recommended that the respective organisation must generate interactive session through online or live chat where the feedback and demand of consumers could be recorded (Benard et al. 2015). On the other hand, the company could also include campaign targeting the older generation which could also increase consumer base as soft drinks are not meant for any particular age group only. Conclusion In conclusion it could be stated that the Coca Cola has manifested a remarkable example of integrated marketing communication practices and has also gained a remarkable position in the market. But through the recommended aspect the company would be able to maintain a long term presence and dominance in the soft drink industry and the market as well. References Benard, K., Oketch, O., Matu, P. (2015). Innovation in the Language of Coca Cola Television Advertisements.Mediterranean Journal Of Social Sciences. https://dx.doi.org/10.5901/mjss.2015.v6n4s2p375 Coca-Cola Australia, New Look - Same great feeling. Discover our brands and stay up to date with the latest news and special events.. (2017).Coca-cola.com.au. Retrieved 12 August 2017, from https://www.coca-cola.com.au/en/home/ Finne, ., Grnroos, C. (2017). Communication-in-use: customer-integrated marketing communication.European Journal Of Marketing,51(3), 445-463. https://dx.doi.org/10.1108/ejm-08-2015-0553 Gertner, D., Rifkin, L. (2017). Coca-Cola and the Fight against the Global Obesity Epidemic.Thunderbird International Business Review. https://dx.doi.org/10.1002/tie.21888 Gupta, S. (2011). MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company.Gfk Marketing Intelligence Review,3(1). https://dx.doi.org/10.2478/gfkmir-2014-0056 Karnani, A. (2012). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons - Case Study: Coca-Cola India.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.2030268 Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company.Asian Social Science,11(23). https://dx.doi.org/10.5539/ass.v11n23p22 Zorgati, I., Elfidha, C. (2015). Social Media and Customization of the Relationship: The Case of Coca Cola Tunisias Facebook Fun Page.International Journal Of Research In Business And Technology,7(3). https://dx.doi.org/10.17722/ijrbt.v7i3.392
Thursday, April 23, 2020
Julius Caesar, Life Of Essays - Julius Caesar, First Triumvirate
Julius Caesar, Life of Julius Caesar was a strong leader for the Romans who changed the course of the history of the Greco - Roman world decisively and irreversibly. With his courage and strength he created a strong empire . What happened during his early political career? How did he become such a strong dictator of the Roman Empire? What events led up to the making of the first triumvirate? How did he rise over the other two in the triumvirate and why did he choose to take over? What happened during his reign as dictator of Rome? What events led up to the assassination of Caesar? What happened after he was killed? Caesar was a major part of the Roman Empire because of his strength and his strong war strategies. Julius Caesar was a Roman general and statesman whose dictatorship was pivotal in Rome's transition from republic to empire. When he was young Caesar lived through one of the most horrifying decades in the history of the city of Rome. The city was assaulted twice and captured by Roman armies, first in 87 BC by the leaders of the populares, his uncle Marius and Cinna. Cinna was killed the year that Caesar had married Cinna's daughter Cornelia. The second attack upon the city was carried our by Marius' enemy Sulla, leader of the optimates, in 82 BC on the latter's return from the East. On each occasion the massacre of political opponents was followed by the confiscation of their property. The proscriptions of Sulla, which preceded the reactionary political legislation enacted during his dictatorship left a particularly bitter memory that long survived. Caesar left Rome for the province of Asia on the condition that he divorce his wife because Sulla would only allow him to leave on that condition. When he heard the news that Sulla had been killed he returned to Rome. He studied rhetoric under the distinguished teacher Molon. In the winter of 75-74 BC Caesar was captured by pirated and, while in their custody awaiting the arrival of the ransom money which they demanded, threatened them with crucifixion , a threat which he fulfilled immediately after his release. He then returned to Rome to engage in a normal political career, starting with the quaetorship which he served in 69-68 BC in the province of Further Spain. In the Roman political world of the sixties the dominance of the optimates was challenged by Pompey and Crassus. The optimates, led by Quintus Lutatius Catulus and Lucius Licinius Lucullus , were chiefly men whose careers had been made by Sulla. Pompey and Crassus were consuls in 70 BC and had rescinded the most offensively reactionary measures of Sulla's legislation. During Pompey's absence from 67 to 62 BC during his campaigns against the Mediterranean pirates, Mithridates, and Crassus, his jealous rival. Caesar married Ponpeia after Cornelia's death and was appointed aedile in 65 BC As aedile , Caesar returned to Marius' trophies to their former place of honor in the Capitol, thus laying claim to leadership of the populares. When Caesar was a praetor, he supported a tribune who wanted Pompey recalled to restore order in Rome. As a result, Caesar was suspended from office for a period and antagonized Catulus. Before leaving Rome to govern Further Spain for a year, Caesar divorced his wife Pompeia because of the allegation that she had been implicated in the offense of Publius Clodius. The latter was then awaiting trial for breaking into Caesar's house the previous December disguised as a woman at the festival of the Bona Dea, which no man is allowed to attend. After his return from a successful year administrating Spain Caesar was elected consul for 59 BC through political alliance with Pompey and Crassus . This alliance was called the first triumvirate. Caesar's purpose was to gain a big military command. Pompey for his part sought the ratification of his Eastern settlement and land allotments for his discharged troops. Crassus sought a revision of the contract for collecting taxes in the province of Asia. An agrarian bill authorizing the purchase of land for Pompey's veterans was passed in January of 59 BC at a disorderly public assembly which Caesar's fellow consul Calpurnius Bibulus, was thrown from the platform and his consular insignia were broken. Bibulus tried to stop Caesar and his supporters from passing any further law but was only able to postpone the creation of the new laws by saying that the skies would not permit it because there was stormy weather and they were very superstitious. Caesar disregarded Bibulus' behavior and the remainder of the legislative program
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