Americas Dirty Little Secret of Narcotics - 843 Words

America’s Dirty Little Secret Right now someone is being arrested for being in possession or under the influence of an illegal narcotic. We are in a war right now, a war with 23.5 million Americans in the crossfire. A battle is happening against â€Å"America’s public enemy number one†, drug abuse, proclaimed by President Richard Nixon in 1971. Fighting the war on drugs is charged to the police officers around America who go out every day and work to curb the use of drugs in this country. One big problem is the drug problem’s direct relationship to crime. When people become addicted to drugs they spend all the money and drain all the resources from their life’s to fund their habit. There have been many news stories about people killing their own family members to get money for drugs. Money is the common denominator. Many drug dealers are either greedy or fund their own drug habit through selling drugs. Since it’s an illegal trade, people can set the prices as high or low as they want to. The main problem is that it is a cheap and easy alternative to natural highs, like exercising or going on a rollercoaster. Those things take time and energy to earn, whereas someone can go get enough heroin to get high on the street for less than twenty dollars. When people become addicted to these narcotics, their body becomes dependent on it, like a hunger if they go to long without it they experience withdrawal symptoms. The withdrawal from these drugs can be too much for some people,Show MoreRelatedThe Concept Of Border Security2139 Words   |  9 PagesS. border (Defense, 126). Throughout this paper we will discuss historical aspects of border security, threats to land, sea and air borders and ports, and potential policies that may be more effective going forward in today’s global community. America’s concern for national security long predates the post 9/11 era. With the first federal law regarding immigration passed in 1798 giving the President authority to deport any alien deemed dangerous and any alien male from a country the U.S. is at warRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesthe second hand clothes and cast-off womens shoes that he wore. Langston spent many hours sitting on a stool beside his grandmother, who read him stories from the Bible or from his favorite book, Grimms Fairy Tales. Her long wavy hair had very little gray in it, and in her ears she wore the small gold earrings Langstons grandfather left her. Her lips were thin, and her skin, wrinkled like an Indian squaws, was a lighter shade of brown than Langstons. Carrie Hughes worked in Topeka as a

The Beacon of the Media Industry Analysis of Time...

Since 1923, Time Magazine has delivered reliable and effective news to the world. Covering news as it happens, Time has captured the attention of countless readers, most of whom range from the ages of eighteen to forty-nine. Time is composed of a variety of complex articles that deal with current events. Many readers of Time tend to be well educated students and/or have successful careers. Due to Times countless political articles, readers of the magazine tend to be politically active registered voters. Effectively satisfying this target market, Time Magazine has succeeded in becoming one of the most influential and demanding magazines in the world. Times covers, advertisements, and articles have greatly contributed to its success.†¦show more content†¦Unlike most magazines, Times advertisements are meaningful and effectively convince readers to purchase the advertised product or service. One such advertisement for the Dow Company, demonstrates Times target market of educa ted individuals. The advertisement states, From addressing the challenges of climate change to providing a glass of clean water. This advertisement indicates that unlike other chemical companies, Dow is concerned with the environment and the pollution it releases to the environment. Educated readers are well aware of the dangers that face the environment today and will have a positive opinion of a company that is environmentally responsible. The Dow Company purchases advertising space to promote environmental safety in Time Magazine due to the broad, intelligent demographics of its readers. Besides complex ads, Time is also composed of straightforward, but effective advertisements. Credit card advertisements have become a popular choice for Time. Recently, Visa and Capital One have increased the amount of advertisement space in Time. Capital One asks its audience to examine their credit credits with the slogan, Whats in your wallet? These statements indicate that credit card compani es are willing to offer their customers better alternatives such as secure credit cards with low interest rates. Therefore, these ads are targeted towards all individuals seeking a better choice in credit cards. These individuals can range from anyShow MoreRelatedThe Marketing Strategy For Woody Epps Car Finder1134 Words   |  5 Pages Bing, Yahoo and other search engines. o Social Media – Woody EPPS Car Finder will hit the ground running with social media marketing, to ensure the Company receives proper online exposure. o Pay-Per-Click – Paid advertising is expensive. Woody EPPS Car Finder understands this and intends to start the campaign initially with a large portion focused into PPC. Upon the initial year, the Company will decrease the amount invested as SEO as social media will gain momentum and increase exposure. o ReviewRead MoreEssay about We Must Stop the Obesity Epidemic in America981 Words   |  4 Pages Americans are known around the globe for being some of the most productive people. Taking a glimpse back into the United States history will yield evidence of monumental innovation and development. Some might say that the one industry that has stood tall in this forward progress is the food trade. It is not at all difficult to understand this businesses growth; as it is tied to the fundamental foundation of America itself – expansion. Since the first account of Europeans setting footRead MoreJournalism and the Internet2295 Words   |  10 PagesInternet The development of new technologies and mass media influenced dramatically modern culture. In actuality, people spend a considerable part of their life while watching television and surfing Internet. At the same time, today, mass media become more and more diverse offering the audience different products in order to attract a possibly larger amount of viewers. In such a situation, many companies operating in entertainment industry and television attempt to conduct marketing researches andRead MoreSocial Media as a Public Relations Tool in Fashion Industry5164 Words   |  21 PagesCHAPTER 1 1. INTRODUCTION Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas through internet. It could be in the form of magazines, web-blogs, wikis, social networks , podcasts, photographs or pictures, videos, et cetera.. Social media is the easiest, fastest, and the most explosive way to transmit and receive information. Thus they have an immense influence on people, through which brands and orgaisationsRead MoreEssay on Lawrence Lessig2664 Words   |  11 PagesIn 2012, copyright laws and the creative industries they protect, have come face to face with the Internet in an unprecedented struggle for power. According to some, this is having a dramatic effect on our culture (Lessig 2001; Lessig 2004). Whilst most of the attention has been focused towards the United States and the two controlling industry bodies, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA), the consequences for stricter copyrightRead MoreEffectiveness of Advertisement in Telecom Industry7709 Words   |  31 PagesAdvertisement in telecom industry Submitted to:- B.K.School of Business Management, Gujarat University, Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effortRead MoreThe Success Of Tesla A Decade Ago2424 Words   |  10 Pagescampaign unites the product’s features, target audiences, creative executions, media vehicles, budget, and evaluation. Product Features, Benefits, and Sustainability Once released, Tesla’s Model 3 will be the first mass produced, affordable, electric, luxury car in the world. Equipped with autonomous driving, a 215 mile driving range, and an estimated price of $35,000, the Model 3 will act as beacon of innovation in its industry. Also, consumers will never have to buy gasoline and there are many governmentRead MoreAnalyse Nutella7993 Words   |  32 PagesBy NAM E AA AA NAME BBBBB NAM E RR RR NAME ZZZZZ MARKETING 304 Table of contents * Executive Summary--------------------------------------------------------------------------------------------1 1. Situation Analysis-----------------------------------------------------------------------------------------------2 1.1 Macroenvironment Situation---------------------------------------------------------------2 1.2 Market situation---------------------------------------------------------------------------------3Read MoreBusiness Plan12716 Words   |  51 PagesBusiness Plan Analysis Simulation: PEGASUS TRAVEL (Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing theirRead MorePublicist ic5623 Words   |  23 Pages I.III.III Journalistic Articles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction: Definition Publicistic style of speech represents a functional version of a literary language and will widely be applied in various spheres of a public life: in newspapers and magazines, on TV and radio, in public political performances, and public associations. Here it is necessary to add the political literature for the mass reader and documentary cinema. In various textbooks on stylistics publicistic style was called also journalese

Communication Strategies of Coca Cola-Free-Samples for Students

Question: Discuss about the Integrated Marketing Communication Strategies of Coca Cola. Answer: Introduction Social media has an immense influence upon the business strategies of any organisation as the integrated marketing communication has opened up the new avenues for business to accumulate competitive advantages and profitability at the same time (Wang, 2015). Here, the use of integrated marketing communication through social media would be discussed based on the case study of Coca Cola. In the following manner the overview of the company and recommendation for marketing strategies would be evaluated in the following manner. Company background Coca Cola was established in 1950, in Australia and soon become an integral part of the Australian culture. The company has its recognition in terms of worlds leading soft drink brand and currently operating in almost 200 countries globally (Benard et al. 2015). The company has provided its consumers with variety in soft drinks products starting from coca cola to coke zero. Combined its business with its bottling partner Coca-ColaAmatil, the company has succeeded in providing more than 240 products that encompasses low diet drinks to regular ones. Though in Australia Coca Cola does not have certain target markets but the company focuses more in the younger generation and produced commodities in accordance with their preferences. Coca Cola basically adopted integrated marketing communication strategies through social media marketing in order to communicate with its target market and promote the brand as well regard (Coca-Cola Australia, New Look - Same great feeling. Discover our bran ds and stay up to date with the latest news and special events, 2017). Therefore, through explaining the current use of social media platform the possibilities could be evaluated. Summary of social media use, objectives and effectiveness Coca cola is already a big name in the Australian market and is at the centre of the hearts of its consumers due to its constant presence in top social media platforms. At their official Facebook page coca cola has attracted more than 63 million fans and could sustained without even updating their page due its international popularity (Zorgati Elfidha, 2015). While, other brands like red bull has to update on daily basis in order to maintain the consumers interest. The company has focused on presenting its new products in an innovative manner such as the promotion of diet coke in the Facebook page with fashion content and a model consuming diet coke. Figure: advertising diet coke through fashion content and a model Source: (Wang, 2015). On the other hand, the organisation has concentrated upon social media marketing strategies in terms of through empowering different communal festivals that also have helped the company to create string present in international markets like India as it is able provide a sense of respect and gratuities from the particular consumer section (Wang, 2015). Figure: Sources: Similar to Facebook Coca Cola has also utilised other social media platforms like Twitter, Instagram and so on. Instead of the benefits of social media marketing and integrated marketing communication, there are certain potential risks associated with it in terms of the crisis in public relations such outburst of false information in relation to the product could create the negative impact for the brand. Along with this, legal complexities, offended audiences, the breach in security and high level of competition are also involved in this regard (Coca-Cola Australia, New Look - Same great feeling. Discover our brands and stay up to date with the latest news and special events, 2017). Though coca cola had a significant social media fail which could be described in terms of a post produced by coca cola on a Russian social media platform called Vkontakte, that is almost same as Facebook, but failed due to its inappropriate way of presenting the Russian map covered with snow and with an b ackdated slogan which had offended many Russian consumer all around the world. Hence, in terms of success, the IMC approach adopted by Coca Cola has delivered a remarkable standard in relation to social media marketing (Gupta, 2011). The integrated marketing communication has evidently contributed in delivering comparative importance in relation to competitive advantages. Since its inception before one hundred and thirty years of business coca cola has witnessed several failures but in the social media platform, it has evidently delivered a unique marketing practice which could be considered as a great example in this regard. Hence, as long as the company is utilising the IMC strategies its place at the top of soft drink industry could not be replaced (Karnani, 2012). The below figure would help in understanding the effective presence of Coca Cola in the social media platforms. Figure: Source: (Karnani, 2012). Recommendation Based on the evaluation of the above mentioned company and its integrated marketing communication strategies one recommendation could be made in order to enhance the enhance the effectiveness and influence of the company upon its target market (Gertner Rifkin, 2017). The suggestion is based upon the SWOT analysis of coca colas social media marketing. The aspects are, Strength Weaknesses Consumer centric marketing activities Evident presence in SM channels Huge amount of fan following. Ability to connect with wide range of international markets (Finne Grnroos, 2017). Emerging new social media platforms Lack of interaction with consumers due to popularity Ignoring older generation. Opportunities Threats Strong and loyal community of fans Communicate with happy consumers through SM. Use of creative content to attract consumers. Negative comments from hurling consumers Dominating presence of the rival company Threat of substitutes in the market. Thus, it could be recommended that the respective organisation must generate interactive session through online or live chat where the feedback and demand of consumers could be recorded (Benard et al. 2015). On the other hand, the company could also include campaign targeting the older generation which could also increase consumer base as soft drinks are not meant for any particular age group only. Conclusion In conclusion it could be stated that the Coca Cola has manifested a remarkable example of integrated marketing communication practices and has also gained a remarkable position in the market. But through the recommended aspect the company would be able to maintain a long term presence and dominance in the soft drink industry and the market as well. References Benard, K., Oketch, O., Matu, P. (2015). Innovation in the Language of Coca Cola Television Advertisements.Mediterranean Journal Of Social Sciences. https://dx.doi.org/10.5901/mjss.2015.v6n4s2p375 Coca-Cola Australia, New Look - Same great feeling. Discover our brands and stay up to date with the latest news and special events.. (2017).Coca-cola.com.au. Retrieved 12 August 2017, from https://www.coca-cola.com.au/en/home/ Finne, ., Grnroos, C. (2017). Communication-in-use: customer-integrated marketing communication.European Journal Of Marketing,51(3), 445-463. https://dx.doi.org/10.1108/ejm-08-2015-0553 Gertner, D., Rifkin, L. (2017). Coca-Cola and the Fight against the Global Obesity Epidemic.Thunderbird International Business Review. https://dx.doi.org/10.1002/tie.21888 Gupta, S. (2011). MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company.Gfk Marketing Intelligence Review,3(1). https://dx.doi.org/10.2478/gfkmir-2014-0056 Karnani, A. (2012). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons - Case Study: Coca-Cola India.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.2030268 Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company.Asian Social Science,11(23). https://dx.doi.org/10.5539/ass.v11n23p22 Zorgati, I., Elfidha, C. (2015). Social Media and Customization of the Relationship: The Case of Coca Cola Tunisias Facebook Fun Page.International Journal Of Research In Business And Technology,7(3). https://dx.doi.org/10.17722/ijrbt.v7i3.392